Asiacell signs first-of-its-kind partnership with PSG

By AI, Created 6:48 AM UTC, May 18, 2026, /AGP/ – Asiacell has signed a multi-year strategic partnership with Paris Saint-Germain in Paris, becoming the first Iraqi company to reach a deal of this scale with a global sports club. The agreement positions Asiacell as a premium partner and aims to expand both brands’ presence in Iraq.

Why it matters: - The deal gives Asiacell a global sports platform tied to one of football’s best-known clubs. - The partnership marks a first for Iraq: no Iraqi company has previously entered a partnership of this scale with a global sports club. - The agreement is positioned as a signal that Iraqi business can compete on a world stage. - The timing aligns with a period of national pride after Iraq’s national team qualified for its journey to the world stage.

What happened: - Asiacell announced a multi-year strategic partnership with Paris Saint-Germain on May 18, 2026. - The ceremony took place at Parc des Princes in Paris. - The event included Asiacell CEO Amer Sunna, Ooredoo Group Regional CEO Sheikh Nasser Bin Hamad Al Thani, and PSG Chief Revenue Officer Richard Heaselgrave. - Under the agreement, Asiacell will be the premium partner and will help evolve both brands in Iraq.

The details: - Asiacell is Iraq’s leading telecommunications operator and serves the country’s largest customer base. - The company says it has operated for more than two decades across 19 Iraqi cities and serves more than 20 million customers. - Asiacell provides mobile, data and digital services. - Ooredoo Group is Asiacell’s parent group. - Ooredoo operates in nine markets across the Middle East, North Africa and Southeast Asia. - Ooredoo says it serves nearly 150 million customers and generated full-year revenue of QAR 24.6 billion as of Dec. 31, 2025. - Paris Saint-Germain was founded in 1970 and won the UEFA Champions League for the first time in 2025. - PSG says it has a global fan base above 500 million and more than 235 million combined social followers.

Between the lines: - The partnership helps Asiacell move beyond telecom branding and into premium lifestyle and sports marketing. - PSG gains deeper visibility in Iraq, a market the club described as one of the Middle East’s most dynamic. - The deal also fits Ooredoo’s broader strategy of backing market-leading, internationally visible partnerships across its group. - The announcement blends business, sports and national identity, which can amplify consumer interest in both brands.

What’s next: - Asiacell and PSG are expected to activate the partnership with customer-facing experiences and brand initiatives in Iraq. - The companies did not outline a full launch calendar in the announcement. - Further details on campaigns, promotions or events may follow as the partnership rolls out.

The bottom line: - Asiacell has secured a landmark global sports partnership that raises its profile in Iraq and puts an Iraqi company on a bigger international stage.